How to get journalists to respond to a pitchKatarina Kroslakova, Publisher/Editor of T Australia: The New York Times Style Magazine, divulges what every journalist wishes PR pros knew.
Creative Mailers That Spark ActionLearn how to develop and execute creative mailers that spark action and deliver an ROI for your brand or client
Why Brands Should Care About WikipediaDo you use Wikipedia in your brand strategy? If not, now might be the time to start.
Managing The Domestic PR For An International BrandArm yourself with the knowledge you need to start making a name for yourself and your brand, in your domestic market.
Media TrainingTips and tricks for developing a spokesperson into an engaged, confident and compelling interviewee.
Building Media RelationshipsLearn how to develop media contacts and discover the key to establishing a connection with a journalist